Advertising Policies

HouseAR and Reislaufer LLC ("us", "we", or "our") operates (the "Site" or "Service") and the HouseAR App for iPhone and Android devices. This page informs you of our policies regarding the placement of Advertisements on our platforms. By placing an advertisement on this Site or our App, you agree to the Following Policies.

Effective as of 03/25/2019

  1. General Information
  2. Review
  3. Disclosures
  4. Third-Party Services
  5. Prohibited Content
  6. Restricted Content

1. General Information

We want users to have fun and to be safe, and those goals drive our Advertising Policies. Advertisers must be honest about the products or services their ads promote; they must avoid content that misleads or offends; and they must never compromise our users' privacy. These Advertising Policies apply to all ads served by HouseAR.

Advertisers must comply with HouseAR’s Terms of Service and Privacy Policy, and all other HouseAR policies governing the use of our Services. We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.

Our user base includes Adults(18+ years of age), nonagenarians, and everyone in between. Advertisers are responsible for ensuring that their ads are suitable for users ages 18+ in each geographic area where the ads will run. They're also responsible for ensuring that their ads comply with all applicable laws, industry codes, rules, and regulations in each geographic area where the ads will run.

All ads must meet high quality and editorial standards. Please visit the Specs and Ad Guidelines section of our Ad Guidelines for the technical and creative specifications for each of our ad products.

We may share information related to ads with third parties, including: (a) our media partners when your ads run in content related to that media partner; and (b) third parties whose products or services you’ve elected to use in connection with the ads.

Our users may share ads with other users or save ads to their devices. They may use any of the tools and features we make available in HouseAR to apply captions, drawings, filters, or other creative elements to the ad. Age-targeted ads can be shared within HouseAR with users of any age.

2. Review

All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason, including if the ad does not comply with these Advertising Policies. We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad.

HouseAR may suspend or terminate your account(s) if you violate our Advertising Policies.

3. Disclosures

All required disclosures and mandatory warnings in ads must be clear and conspicuous.

Advertiser(s) must be accurately and clearly identified in the ad.

4. Third-Party Services

As we say in our Terms of Use, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party’s terms will govern the respective party’s relationship with you. HouseAR and its affiliates are not responsible or liable for a third party’s terms or actions.

5. Prohibited Content

The following types of advertisements are prohibited:

Infringing Content

Ads must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. For that reason, Advertisers must have in place all necessary rights and permissions for all elements of their ads. Ads must not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual's consent.

The following is prohibited:

If you believe your copyright, trademark, or publicity rights have been infringed by an ad served on HouseAR, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rightsholders and their agents can report alleged intellectual property infringement to HouseAR here. We take all such reports seriously.

Deceptive Content

Hateful or Discriminatory Content

Inappropriate Content

6. Restricted Content


HouseAR does not permit targeting ads that promote or reference alcohol to the following countries:

Where ads that promote or reference alcohol are permitted, they must not:

Warning labels, such as “please drink responsibly” or its local variation (if applicable) must be prominently displayed in the ad copy.

Ads for alcohol products must be age targeted to at least 18+, or the applicable minimum drinking age in the country to which you are advertising:

Financial Products & Services

Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.

Ads for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution.

Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+.

Ads for the following are not permitted:

Food Products

Ads for food products must accurately describe the qualities and characteristics of a food product, including any associated health and nutritional claims.

Gambling & Lotteries

Our ad policies regarding the promotion of gambling apply to the promotion of online casinos, brick and mortar casinos, lotteries, and any product or service that asks users to pay to play games of chance to win prizes with real-world value.

Advertisers must comply with all applicable licensing or registration requirements. Advertisers must provide HouseAR with proof of current license or registration. All gambling and lottery advertisers must be pre-approved by HouseAR.

HouseAR does not permit targeting ads for gambling or lotteries to the following countries:

HouseAR permits targeting ads for gambling and lotteries to the following countries:

HouseAR permits targeting ads for lotteries to the following countries:

Ads for gambling and lotteries must not:

Ads for gambling and lotteries must be age targeted to at least 18+, or the applicable minimum age in the country to which you are advertising.

Mainstream Dating Services

Ads for online dating services must be age targeted to 18+ and must not be provocative, overtly sexual in nature, or reference prostitution.

HouseAR does not permit advertisements that promote infidelity.

HouseAR does not permit targeting ads for online dating services to the following countries:

Pharmaceutical & Healthcare

Ads for pharmaceutical and healthcare products and services must only promote those products or services that have been approved by the local regulatory authorities in each of the countries targeted. For example, a prescription drug approved for Canada must not be advertised in the United States, unless it has been approved for the United States as well.

Prescription Medicines

HouseAR permits targeting ads for prescription medications only to the following countries:

Ads for online pharmacies must be registered with the relevant authorities in the country in which you are advertising. For example, in the United States and Canada online pharmacies must be verified by the National Association of Board of Pharmacies (NABP).

Over the Counter (OTC) Medicines

HouseAR does not permit targeting ads for OTC medicines to the following countries:

Health and Dietary Supplements

Ads for health and dietary supplements must not:

Age targeting is required in the following countries:


HouseAR does not permit targeting ads for condoms to the following countries:

Age targeting is required in the following countries:

Where ads for condoms are permitted, content may not be provocative or overtly sexual in nature.

Hormonal Contraceptives

HouseAR does not permit targeting ads for hormonal contraceptives to the following countries:

Age targeting is required in the following countries:

Hormonal contraceptives classified as medicines are subject to the policies for either prescriptions or OTC, as applicable according to country-specific requirements.

Plastic Surgery

HouseAR does not permit targeting ads for plastic surgery to the following countries:

Ads for plastic surgery must be age targeted to 18+, except Bahrain where they must be age targeted to 21+.

Prenatal Gender Determination

Diet and Fitness

Political Advertising

Political ads are subject to HouseAR's approval prior to posting and any unapproved Ads will be removed.


Promotions on HouseAR are subject to HouseAR’s Terms of Use and require prior approval from HouseAR here.

References to HouseAR

Ads must not suggest an affiliation with or endorsement by HouseAR or its products. Ads must also not contain altered or confusingly similar variations of any HouseAR-owned trademark. Permitted references to HouseAR-owned trademarks are limited and must comply with HouseAR's Terms of Use.

User Data Collection & Usage

Ads may not collect information about racial or ethnic origin, political opinion, religious or philosophical beliefs, trade-union membership, health, or sex life without our prior permission.

The advertiser’s privacy policy must be made available when any personal information is collected.

Personal information must be collected and processed securely.

Ads must not state or imply knowledge of personal data, sensitive information, online activity, or the precise whereabouts of a user.